Vol. 9 No. 1 (2026): March

Published: 2026-03-29

Articles

Neuromarketing in Fast Food: A View About Attention and Intention - Systematic Literature Review

Carlos Manuel Santos Feio, Catarina Marques, David Marques Sil, João Pedro Faria Rodrigues, Valentina Chkoniya (Author)

1-19
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Location-Driven Growth: Using Geospatial Insights to Scale Convenience Retail in Ecuador

Mateo José Cordero Toledo, Asli Cazorla Milla (Author)

20-36
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How does Outbound Marketing Influence Consumer Purchasing Behavior?

Tiago Mendes Vinagreiro, Manuel Almeida Cardoso, João Maia Matos, David Silva Duarte (Author)

37-56
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Greenwashing and Information Asymmetry: A Theoretical Perspective

Beatriz Rigueiro Simoes, Maria Correia, Taila Provera, Valentina Alexandrovna Chkoniya (Author)

57-78
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Relationship between the Altman Z-Score and Quick Kralicek Test in Assessing Economic Units

Antoneta Polo, Christos Ladias, Enkela Caca (Author)

79-85
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Social Businesses with An Export Profile as a Mechanism to Promote Entrepreneurship and Improve Welfare

Ignacio Ortiz Betancourt, María del Carmen Meza Téllez, Jorge Samuel Berdón Carrasco, Leidy Margarita López Castro, Patricia Margarita Villar Sánchez (Author)

86-93
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Ecological Transformation in Bulgaria – New Challenges to the Businesses and the Government

Vania Ivanova, Irena Slavova (Author)

94-114
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Corporate Governance and the Sustainable Development

Bistra Boeva, Stela Zhivkova, Ivan Stoychev (Author)

115-125
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The Role of Competitive Cities as a Response to Regional Challenges in Latin America

Joanna Gocłowska Bolek (Author)

126-141
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Analysis of the Energy Dependence of the European Union

Svetla Boneva (Author)

142-152
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European Integration and Competitiveness of EU New Member States

Boris Chisturaga, Rodica Crudu (Author)

153-169
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What Drives Disney Brand Love? Antecedents Across Lusophone Markets

Sandra Filipe, Sirlainny Ribeiro (Author)

170-192
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From Dopamine to Decision: How TikTok’s Reward-Based Design Shapes Consumer Behaviour

Ana Beatriz de Oliveira Nunes, Carolina Dinis Gomes Carrana, Laura Gomes Ferreira, Leonor Andrade Fonseca Gonçalves (Author)

193-209
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Strategic Mechanisms of Influence Marketing: Implications for Consumer Decision-Making and Market Dynamics

João Pereira, David Frade, Rui Silva (Author)

210-226
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