European Journal of Marketing and Economics

Articles

• Green Marketing and Market Efficiency: Consumer Behaviour and the Risks of Greenwashing

  Maria Carolina Semedo Martins, et al. (Author)

  1-17

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• Brand Communities as Relational Assets: A Commercial Management Perspective on Value Creation

  Leonardo Joaquim, et al. (Author)

  18-35

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• The Integration of Business Ethics Principles into Corporate Governance and Director Liability: A Turkish Legal Perspective

  Ayşe Şahin (Author)

  36-43

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• The Nexus Between International Marketing Research and Innovation Capacity: Evidence from Turkish Exporters

  Dinçer Yarkın, Yeliz Yeşil (Author)

  44-51

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• The Influence of Spiritual Well-Being on Consumer Materialism: An Empirical Study from Turkey

  Süreyya Karsu, Dilşad Çoknaz, Meftune Özbakır Umut, Meltem Nurtanış Velioğlu (Author)

  52-68

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• The Political Economy of Precarious Knowledge Work: Regulatory Shifts and Labor Market Vulnerability

  Kurt Dauer Keller, Hanne Dauer Keller (Author)

  84-92

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• The Economics of Leadership: Personality-Driven Management Styles in Serbian Organizations

  Jelena Simic, Marija Runic Ristic, Tamara Kezic Milosevic, Dusan Ristic (Author)

  93-101

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• The Hidden Costs of Workaholism: Economic and Psychological Consequences in Micro Family Businesses

  Malgorzata Dobrowolska, Marta Stasila-Sieradzka, Mariola Paruzel-Czachura, Agata Chudzicka-Czupala (Author)

  102-111

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• Financial Governance and Strategic Planning for Sustainable NGO Operations

  Aleksandre Mikeladze (Author)

  112-130

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• Short-Term Impact of the EU-Japan EPA: The Case of Wine Exports from France, Italy, and Spain to Japan

  Massimiliano Porto (Author)

  131-143

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• The Impact of Carbon Tax Application on the Economy and Environment of Indonesia

  Putri Ayu (Author)

  144-159

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• Applying the Viable System Model to an Organization with CSR Goals: The Case of a Charity Organization

  Rayco Rodríguez Reyes, Sergio Gallego García, Manuel García (Author)

  160-181

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• Semiotics and the Shaping of Country of Origin Perceptions: Evidence from an Experimental Study

  Maria João Lopes (Author)

  182-201

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