European Journal of Marketing and Economics

Articles

• Strategic Alliances and Competitive Synergy: Enhancing Global Startup Growth Through Cooperation and Coopetition

  Aneta Ejsmont (Author)

  1-15

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• Adaptive Organizational Change Management: A Risk-Responsive Framework for Economic Uncertainty

  16-22

• Service Innovation for Sustainable Urban Electromobility: A Systemic Approach to Economic and Social Adoption

  Feriha Ozdemir (Author)

  23-32

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• The Economic Value of Statistical Quality Control: Cost Reduction and Competitive Advantage in Manufacturing

  Francisco Javier Blanco-Encomienda, Elena Rosillo-Rosas, Juan Francisco Muñoz-Rosas (Author)

  33-40

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• Customer Experience as a Supply Chain Differentiator: Economic Impacts in E-Business Ecosystems

  M. Ramasubramaniam, N. Chandrasekaran (Author)

  41-59

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• Strategic Subcontracting as a Growth Lever: Enhancing Competitiveness for Industrial SMEs

  Maria Vasilska (Author)

  60-70

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• The Gender Dynamics of Facebook Commerce: Exploring Adoption Drivers Among French Women

  Maria Mercanti-Guérin (Author)

  71-82

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• Developing Entrepreneurial Competencies in Multicultural Teams: An Evaluation of the ECMT+ Educational Model

  Ewa Badzinska (Author)

  83-95

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• Reengaging Italy's NEET Generation: A Critical Pedagogical Approach to Economic Empowerment

  Roberta Sciannamea (Author)

  96-111

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• Regulating Global Business: The Economic Governance Potential of Corporate Codes of Conduct

  Leszek Kurnicki (Author)

  112-124

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• The Economic Multiplier Effect of EU Cohesion Policy: Evidence from Portugal's Alentejo Region (2014-2020)

  Diamantino Ribeiro, Natacha Jesus-Silva, Joao Ribeiro (Author)

  124-134

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• The Political Economy of Precarious Knowledge Work: Regulatory Shifts and Labor Market Vulnerability

  Kurt Dauer Keller, Hanne Dauer Keller (Author)

  135-143

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• The Economics of Leadership: Personality-Driven Management Styles in Serbian Organizations

  Jelena Simic, Marija Runic Ristic, Tamara Kezic Milosevic, Dusan Ristic (Author)

  144-152

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• The Hidden Costs of Workaholism: Economic and Psychological Consequences in Micro Family Businesses

  Malgorzata Dobrowolska, Marta Stasila-Sieradzka, Mariola Paruzel-Czachura, Agata Chudzicka-Czupala (Author)

  153-162

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• Financial Governance and Strategic Planning for Sustainable NGO Operations

  Aleksandre Mikeladze (Author)

  163-180

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