European Journal of Marketing and Economics

Articles

• Green Marketing and Market Efficiency: Consumer Behaviour and the Risks of Greenwashing

  Maria Carolina Semedo Martins, Petra Torres Pinho, Luís Miguel Antunes Costa, Valentina Chkoniya (Author)

  1-17

  • PDF
  • HTML

• Brand Communities as Relational Assets: A Commercial Management Perspective on Value Creation

  Leonardo Joaquim, Rodrigo Paulino, Diogo Tomé, Maria Cravo, Valentina Chkoniya (Author)

  18-35

  • PDF
  • HTML

• The Integration of Business Ethics Principles into Corporate Governance and Director Liability: A Turkish Legal Perspective

  Ayşe Şahin (Author)

  36-43

  • PDF
  • HTML

• The Nexus Between International Marketing Research and Innovation Capacity: Evidence from Turkish Exporters

  Dinçer Yarkın, Yeliz Yeşil (Author)

  44-51

  • PDF
  • HTML

• The Influence of Spiritual Well-Being on Consumer Materialism: An Empirical Study from Turkey

  Süreyya Karsu, Meftune Özbakır Umut, Meltem Nurtanış Velioğlu, Dilşad Çoknaz (Author)

  52-68

  • PDF
  • HTML

• The Political Economy of Precarious Knowledge Work: Regulatory Shifts and Labor Market Vulnerability

  Kurt Dauer Keller, Hanne Dauer Keller (Author)

  84-92

  • PDF
  • HTML

• The Economics of Leadership: Personality-Driven Management Styles in Serbian Organizations

  Jelena Simic, Marija Runic Ristic, Tamara Kezic Milosevic, Dusan Ristic (Author)

  93-101

  • PDF
  • HTML

• The Hidden Costs of Workaholism: Economic and Psychological Consequences in Micro Family Businesses

  Malgorzata Dobrowolska, Marta Stasila-Sieradzka, Mariola Paruzel-Czachura, Agata Chudzicka-Czupala (Author)

  102-111

  • PDF
  • HTML

• Financial Governance and Strategic Planning for Sustainable NGO Operations

  Aleksandre Mikeladze (Author)

  112-130

  • PDF
  • HTML

• Short-Term Impact of the EU-Japan EPA: The Case of Wine Exports from France, Italy, and Spain to Japan

  Massimiliano Porto (Author)

  131-143

  • PDF
  • HTML

• The Impact of Carbon Tax Application on the Economy and Environment of Indonesia

  Putri Ayu (Author)

  144-159

  • PDF
  • HTML

• Applying the Viable System Model to an Organization with CSR Goals: The Case of a Charity Organization

  Rayco Rodríguez Reyes, Sergio Gallego García, Manuel García (Author)

  160-181

  • PDF
  • HTML

• Semiotics and the Shaping of Country of Origin Perceptions: Evidence from an Experimental Study

  Maria João Lopes, Raquel Meneses (Author)

  182-201

  • PDF
  • HTML