Navigating Geopolitics through Culture: An Analysis of Ukraine's Strategic Communication and Cultural Diplomacy in its EU Accession Bid

Abstract

In contemporary international relations, cultural diplomacy and strategic communication are pivotal instruments of foreign policy, particularly for nations undergoing significant geopolitical transitions. This paper examines the role of these soft power tools in Ukraine's ongoing pursuit of European Union membership. Using a qualitative comparative case study methodology, this study analyzes Ukraine's approach in the context of two distinct EU accession precedents: the successful integration of Croatia and the stalled candidacy of Turkey. The analysis reveals that while crisis-driven communication has generated short-term international support for Ukraine, long-term success hinges on adopting a process-oriented, institutionally embedded cultural diplomacy strategy, similar to Croatia's model. Key findings indicate that sporadic, event-focused initiatives are insufficient to overcome deep-seated political and cultural barriers, a lesson underscored by Turkey's experience. The paper concludes that for Ukraine, a sustained and strategic cultural engagement is fundamental to navigating the complexities of EU integration and solidifying its European identity.