Profitable Tourism Alternatives in the Vlora Region

Brikena Sika
University of Vlora

Abstract

Tourism has been identified as a social phenomenon and economic enterprise that has marked developments since the second half of the twentieth century. Developments in technology, transportation and a degree of geo-political stability in some regions of the world have made it possible to record an increase in economic well-being for many citizens in industrialized and developing countries during this period. Meeting the needs of this growing population that was wealthy, educated and sophisticated became a driving factor for many industries. In this context, tourism was one of these industries that gradually and quietly became a driving force in many societies and economies in different parts of the world, changing working styles, living conditions and income distribution. For many years the flow of benefits from tourism has been taken for granted by tourist destinations. This approach left many aspects of economic growth and well-being in developing countries out of focus. However, when aspects of welfare and economic growth in these countries were put at risk, a change in approach began. This new approach means that much of tourism development involves community development. If handled properly, tourism can become an important engine for achieving more inclusive social goals. While societies may aspire to achieve these goals, communities are struggling to manage tourism development effectively. Unfortunately, work is still needed to design an integrative framework for managing all aspects of tourism development. Tourism represents one of the most significant alternatives for the sustainable and long-term use of these values, and the general social-economic development of the country, especially in unfavorable economic times. This is the reason that has put tourism as one of the priority sectors in the attention of almost all governments of the post-communist period. In addition, tourism continues to remain one of the most underdeveloped or underdeveloped sectors in our country. This is the reason that has put tourism as one of the priority sectors in the attention of almost all governments of the post-communist period. In addition, tourism continues to remain one of the most underdeveloped or underdeveloped sectors in our country

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