CUESTA, Ubaldo; LUZ MARTÍNEZ-MARTÍNEZ; JOSE IGNACIO NIÑO. A Case Study in Neuromarketing: Analysis of the Influence of Music on Advertising Effectivenes through Eye-Tracking, Facial Emotion and GSR. European Journal of Social Science Education and Research, London, U.K., v. 7, n. 3, p. 107–120, 2020. DOI: 10.26417/ejser.v5i2.p84-92. Disponível em: https://revistia.com/index.php/ejser/article/view/472. Acesso em: 8 apr. 2025.