Purchasing Behavior: Empirical Analysis of Brand Factors Influencing Consumers of Bottled Water In Albania. European Journal of Marketing and Economics, [S. l.], v. 6, n. 2, p. 166–181, 2023. Disponível em: https://revistia.com/index.php/ejme/article/view/1308. Acesso em: 9 jan. 2026.