BEGUNCA, Arsim. Using Benefit Sought Variables for Soft Drinks Consumers Segmentation-Case Study City of Pristina. European Journal of Economics and Business Studies, [S. l.], v. 2, n. 1, p. 201–207, 2016. DOI: 10.26417/ejes.v4i1.p201-207. Disponível em: https://revistia.com/index.php/ejes/article/view/2576. Acesso em: 8 nov. 2025.